Guest blogging might be controversial, but it is also one of the most effective digital marketing techniques out there. It is an excellent way of improving your brand image and attracting unique traffic. Guest blogging can also help you boost your Google SERP ranking by providing you contextual backlinks on high DA publishers.
Guest blogging is an integral part of SEO and vital for any business’s online success. If you still haven’t set up any guest blogging campaigns for your website, then you can click here to get unique content guest blogging services.
What is Guest Posting?
Guest posting refers to a digital marketing technique where you write an article for another website or blog for mutual benefit.
Publishers accept guest posts because it allows them to provide new content to their readers, and guest posters do it so that they can improve their SERP rankings and provide more exposure to the brand.
Should I Choose Guest Blogging in 2021?
If you are wondering whether you should get into Guest posting in 2021 or not, then you have stumbled on the right blog.
Google is constantly improving its algorithm, and the rules for guest blogging have gotten stricter. They have started to devalue the links on guest posts depending on the content’s relevancy and quality.
This means that guest blogging is only worth doing if you do it the right way. By following all the basic rules of guest blogging, you can create a post that will perform well and drive more traffic. A good guest blog has the following characteristics:
- Well-Researched
- Relevant to both publisher and writer’s website
- Written on a trending or valuable topic
- Lengthy and structured
- Easy to read
- Creates headings, sub-headings, and bullet points
- Contains relevant images
If your guest post contains all these elements, it will be positive and measurable results for you.
What Are the Main Benefits of Guest Blogging?
Guest posts can be a creative catalyst in your digital marketing plan and can significantly improve your brand image and rankings. A well-executed guest blogging campaign can provide you following benefits:
Reach Specific Audience
It is true that targeting a specific audience is not that difficult anymore due to online customer segmentation in SEM, but it still doesn’t allow you to reach your ideal audience.
Guest blogging allows you to reach the exact audience you are trying to target. All you have to do is choose the right publisher, and you will get instant exposure to your traffic. You won’t have to convince your audience of anything as you will already be addressing someone who is looking for your business.
Just make sure you optimize your landing pages accordingly, and you will have a higher chance of converting the audience visiting from your guest post.
Builds Brand Image
The digital landscape is highly competitive, and image plays a crucial role in any business’s success. There are several different digital marketing tactics that can help you build a healthy brand image, and guest posting is one of them.
Guest blogging can help you improve your image by:
- Establishing trust with your audience with authoritative content
- Transferring the credibility of the publisher onto you
- Value content means positive support
You can also leverage this opportunity to tell your audience what your brand is all about and what sets you apart. Conveying your unique selling points to the right audience will help you create an excellent brand image.
Strengthen Your Backlink Profile
Another major benefit of guest blogging is that it helps you boost your SERP rankings by strengthening your backlink profile.
Most publishers allow you to add at least one link in your guest post to compensate you for your efforts. You can capitalize on that opportunity and can add a link after doing thorough research. Your link should meet the following criteria:
- Must be relevant to publisher and content
- Choose the right anchor text after doing keyword research
- Choose a high DA publisher
- Create “Indexable” content
Keep in mind the quality of your backlink is also gauged by the quality of content. Better content means more unique visitors, and that’s what Google likes to see.
Build New Relationships
Guest blogging gives you the opportunity to reach out to people in your industry and build relationships with them. You can pick top-performing blogs in your niche and can reach out to them for guest posting. If you start writing for them frequently, you will be able to catch your attention.
This not only gives you a chance to interact with the editor and get their opinion on your guest blogs, but it also opens other new doors for you to expand your business. You can become part of a bigger community and can build a reputation for your brand within that community.
You will be able to meet people that can help your business grow and guide you in the right direction.
Become an Expert in Your Field
If you want people in your field to value your opinion, then guest blogging is the way to go. Keep in mind when you are posting your content on other blogs, you are posting it under your name. It helps you grow your personal brand and the business associated with you.
As long as you are sharing quality content that is providing value to every stakeholder, you will turn a lot of heads. Depending on how often you write, this exposure will help you build connections with people interested in your personal brand and broaden your horizons.
Summary
Guest posting might not be the most successful marketing technique in 2021, but it is still highly effective and can bode great results for your online business.
As long as you are planning your guest blogging campaigns beforehand, you will be able to execute them masterfully and get major benefits from them. Guest blogging requires a lot of time and effort, and if your digital marketing team cannot handle it, you will be better off outsourcing it to a specialized company.
