The number of US lawyers is continuing to rise! In fact, there was a 15.2% increase in lawyers over the past decade. If you have a new law firm, you’ll need a way to stand out from the crowd.
With search engine optimization (SEO), you can boost your website to rank at the top of search engine result pages. Potential clients will see your website before anyone else’s. As a smart marketing strategy, SEO can help you attract new clients.
Still on the fence about using SEO for your legal practice? Here are six business benefits that can encourage you to reconsider.
After reading this guide, you can make a more informed decision with your law firm’s success in mind.
Read on to discover the benefits of using SEO today.
1. Build Awareness and Recognition
Potential clients won’t choose your legal practice if they don’t realize it exists in the first place. Using SEO could help people find your new law firm online. When people search for a nearby lawyer, your law firm’s website could appear.
Each time your website appears for relevant searches, brand awareness will grow.
You can even appear for a range of different search terms based on the queries your clients use in a search. In time, brand awareness will become recognition. You’ll have an easier time remaining top-of-mind as a result.
The next time someone needs a legal practitioner, they’ll recall seeing your website during a search.
2. Establish Credibility
People want to choose a legal practice they can trust with their cases. Reaching the top of a search engine page can help your brand look credible. Your site will appear before anyone else’s.
Then, you can use your blog content to demonstrate your expertise. Brand trust could grow, helping you attract new clients.
3. Generate High-Quality Traffic
Other marketing strategies can waste time and money if you’re not attracting high-quality website traffic. One of the benefits of SEO is its precision. You can focus on people who need your legal services.
Attracting high-quality traffic can help you reach would-be clients.
4. Keep Competing
Chances are your competitors are already using SEO. Strategizing can help your new law firm get ahead of bigger businesses.
5. Book Consultation Appointments
About 60% of marketers say SEO and blog content is their highest quality sources for leads. SEO leads have a 14.6% close rate, too. With SEO, you can attract more clients to your legal practice and take on more cases.
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6. Set Yourself Up for Success
These business benefits of SEO will set your legal practice up for long-term success.
Once you boost your rankings, you can keep attracting new clients. It will take time for someone to knock down your rankings, too.
Establish Your Practice: 6 Law Firm Business Benefits of SEO
Set your legal practice up for lasting growth and success. Consider these business benefits of using SEO. With a strong strategy, you can attract new clients and grow.
Get a boost with SEO marketing today.
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