It can take over five tries in front of a customer before you start generating brand awareness. Meanwhile, you only have seven short seconds to make a first impression. Without a strong brand, you might struggle to draw customers to your business.
An old, outdated brand might scare them away, too.
Here are five tips that can help you learn how to rebrand your business. With these tips, you can connect with customers. Then, you can start generating fresh leads and sales.
Learn how to rebrand a company with these five simple steps today.
1. Consider Your Mission and Values
About 88% of shoppers stay loyal to brands that share their values. If your values don’t connect with customers, they might turn elsewhere.
As you learn how to rebrand your business, consider your values. What do you care about? Why does your business exist?
Consider your mission statement, too. What are you setting out to accomplish?
Your mission and vision statement will become the heart of your brand.
2. Gather Research
In order to learn how to successfully rebrand your business, you’re going to need research.
First, determine who your customers are based on psychographics and demographics. You might want to consider age, gender, pain points, and household income.
Then, research your competitors. What elements of their brands do you like? Which ones fall flat?
You don’t want to copy competitors. Instead, make sure you’re rebranding a business to stand out from the crowd.
3. Review Your Brand Guidelines
Review your current brand guidelines, including your:
- Color scheme
- Font styles
- Imagery styles
Consider using this company logo creator to get started.
Make sure each element appeals to your target audience. Consider using a focus group to determine which elements they prefer. Then, update your logo and other branding materials accordingly.
4. Update Your Marketing Materials
Once you update your brand guidelines, make sure to update your print and digital marketing materials. Make sure your brand is consistent across all channels. That includes your:
- Social media
Maintain brand consistency to avoid confusing customers.
5. Make an Announcement
Once you update your brand, let everyone know you’re rebranding a business. Making an announcement can help you avoid confusing loyal customers. Otherwise, they might think your business had disappeared from the industry.
Create a blog post for your website. Then, create a press release for mass release. Post an announcement on social media, too.
Make sure you announce your rebranding the same day you update your marketing materials.
How to Rebrand Your Business: 5 Steps for Success
Learning how to rebrand your business could make a major impact on your success. Rebranding will help you connect with customers. You can show them you understand their values, needs, and struggles.
Then, you can show them how your business is prepared to help.